Professional blogs can benefit a business, such as Snapple,
in a variety of different ways. One, blogs draw more traffic than normal
websites and are favored by search engines. Two, blogs are constantly refreshed
with new content. Three, customers are more loyal to blogs than to websites.
Professional blogs are very effective because blogs are
actually favored in search engines. Social networks and other online tools
cater directly to blogs and provide a way for even greater visibility for a blog
(Holmes, 2012). The more people you can get to visit your blog, obviously, the
greater chance you have at success.
Blogs automatically collect content that help it stay
favored by search engines. Since customers can post “feed”, content is always
new and fresh. When the content of a website or blog is recent, it is favored
by search engines. Search engines love new pages (Quinn, 2008).
Blogs have been proven to generate more visits and greater
loyalty than just a website (Holmes, 2012). Blogs are more interactive and not
seen as dull as a normal business website which keeps bring customers back.
With more visitors, there is more opportunity to advertise and sell your
services.
Snapple will benefit through using professional blogs. As I have discussed, they would be more relevant in search engines and will be able to gain more customers. Because blogs create high retention rates, Snapple will find greater success as they will have repeat customers.
References
Holmes, M. (2012). 5 benefits of a professional blog. Pro
Blog Hub, Retrieved from
http://probloghub.com/category/5-benefits-of-a-professional-blog/
Quinn, L. S. (2008). 10 steps to being found on search
engines. idealware, Retrieved from
http://www.idealware.org/articles/found_on_search_engines.php
Wells, S. (2012). Why blogs are better and more popular than
business websites. The Connection Marketing Authority, Retrieved from
http://syewells.com/why-blogs-are-better-and-more-popular-than-business-websites/
